Evaluation of the logo

Fig 1 Logo

This is our final logo we chose to use very dark colours as it represented our genre of horror. With the black taking up the majority of the background it allows the audience to believe that our film is quite dark, the black has connotations of fear and the unknown which are all associated with horror. The writing being in white and a shadow effect applied to it makes the text appear almost ghost like, this creates eeriness. We used several different shapes to create a lowercase 'e' inside the other shape as we thought this would come across as looking like a maze. 

Fig. 2 Maze

Mazes are very symbolic in the horror genre because it could also be linked to the characters trying to find a way out or the protagonist trying to fight the antagonist. This could also represent the plot with the character trying to solve the dilemma they are faced with this is why we chose this particular shape. The TV static noise pattern that is often shown on old TV's are used on the shapes because this represent the past and history and with the shape the pattern is applied against looking very modern it shows that the past is converging with the present. This also represents that something from the past is colliding with the future, this is the plot our film is based around. 

To conclude, our logo looks old much like a 90's logo this is because our film is based on the past affecting the present. Our characters have to fight the antagonist to bring everything back to normal this very much supports Tzvetan Todorov simplified the idea of narrative theory: the theory of Equilibrium and Disequilibrium.