Company Logo: Making of & Final Clip

I chose to create a moving image so the logo physically shifts, the logo was generated in Microsoft PowerPoint. Each piece was make using the Microsoft shape tools, I added a textured background to each shape to create more of a 3 dimensional effect at first glance.

I made the text 'Elite Enterprise Films' using serif draw Plus. I added a gradient and a soft white blur to the edge of the text to make the text less flat.
This is what the original logo looks like once I applied the pieces together, the shape is supposed to create the effect of two E's in one shape:
I then added a black background to make the logo more bold and visually appealing. there was also a order of animations and transitions I had applied to the logo to make the pieces I had create separately move. the part I found challenging was timing each piece of the logo move simultaneously, I found it had to be adjusted to move on with the previous animation. I then saved and exported the clip as a MP4 video.
I once again imported it into Serif Movieplus. Then I added an old film effect on the whole clip along with the vault door shutting sound effect. I also added a fade onto the whole clip, all these features were done to link it back to the genre of horror. These small details are used to keep the audience on edge especially when they view the trailer and this logo animation appears, it keeps them intrigued.


Here is what the final clip looks like after the final export:

The programs I used to generate the whole clip included, Serif Drawplus, Serif Movieplus and Windows Powerpoint. all programs were generally straight forward to use, small settings were tricky to use such as the timing setting on the animations on PowerPoint or the syncing of sound along with movement on Serif Movieplus. Overall, I found it quite simple to edit using these programs and intend on using them for my final trailer. 

Credit: Del