Final Cut

Credit: Del

Final Poster

Credit: Del

Poster layout changes

Del chose to change the layout/mock up positioning’s of the poster. Before I featured the protagonist, antagonist and "Marlo", this created a busier design which left too much space featuring dark areas wasted space. 

Therefore Del chose to take inspiration from film posters such as Scream, Carrie and Woman in black; Del felt their posters were effective in simply conveying the genre of horror as well as just including the protagonist. Del decided to to use the same layout for my poster with the protagonist, "Hannah". We also realised that the extreme close up shot made certain characters instantly recognisable so it made sense to put the protagonist on the front as she drives the plot.

New poster layout

As you can see Del decided that the poster should only contain "Hannah" this was due to her being the protagonist. Hannah had most of the screen time in the trailer this meant that it allowed for her to be almost instantly recognised by the audience who have seen our trailer. Del and I also decided to make Hannah the center pieces for both of our ancillary texts to further illustrate her major role in the film. 

While to old mock up of the poster used three characters we realised from our audience feedback that it could was slightly disorganised and in an attempt to draw the characters together we had to add very dark shadows. In one sense the overall darkness fits the genre of Horror but our target audience found the darkness took up so much of the page it was hard for the characters to stand out individually.  

Credit: Del

Photo shoot for magazine

click left and right keys to navigate:


Some of the shots were selected to be used in the magazine.

Credit: Del

Poster First Draft + Feedback

Here is the first raft of my final poster for our film, I created it using serif draw plus and paint for small detail refinements. After showing our poster to our target audience we asked them to complete a survey through survey monkey answering and explain areas that would have room for improvement. The positive feedback we had received from our audience was that we clearly demonstrated the genre of horror carefully considering mise en scene. The use of colour, lighting and fonts was sued appropriately. However the areas for improvements were explained as followed:

- include a tagline- include a release date
- make the title bigger and bolder
- include an age rating
- make institutional information clearer